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The impact of Google’s new algorithm, “Panda 2.1“, clearly shows the extent of Google’s power on the internet. Indeed businesses seem to have become completely dependent of the Californian firm, which control 90% of internet researches.
This updated algorithm aims to filter content farms from Google’s search results. Yet it causes devastating collateral damages on small businesses, as some of them lost 60% of traffic since this update came out. Strangely, the web visibility of Ciao.co.uk, owned by Microsoft, even dropped by 94% according to the BBC.
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